Knight Your Ride: Forged

We filmed this project at two different locations over two days. On the first day, we conducted an in-studio shoot where Knightro, UCF's mascot, performed a series of actions to mimic the forging process. This included a quenching scene, which we recreated using a whiskey barrel planter and dry ice. Prior to this shoot, our team carved an anvil out of Styrofoam, weathered all of the props worn by Knightro (including a butcher's apron, gauntlet gloves, and bracers), and created a dramatic environment with a haze machine and black backdrop. We also captured a series of static photos to use across various campaign assets. For the second shoot, we filmed a blacksmith at his shop for the scenes that required actual forging and fire.
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During the post-production stage, we collaborated with a composer to create an original score that would enhance our final spot's emotional and dramatic elements. While editing, we prioritized selecting the most dynamic and visually engaging shots from our footage to construct a seamless final edit. Our goal was to ensure that the end result effectively captured attention in the fast-paced environment of social media feeds.