UCF Day of Giving 2024 was an incredibly successful multi-division, omnichannel marketing campaign that effectively engaged alums, students, faculty, staff, and friends of the University of Central Florida and inspired them to make a gift to the funds and initiatives they're passionate about. By leveraging nostalgia-inducing imagery and creative assets designed to foster positive engagement and highlight the impacts of philanthropy, the campaign generated excitement and inspired participation. The focus on creating fun, engaging content was a key factor in raising brand awareness and achieving the campaign's goals. The campaign raised $9.14M+ from more than 10,000 gifts. 

This social media quiz was a huge success in encouraging audience engagement with the UCF Day of Giving 2024 campaign. We saw an overwhelmingly positive response by providing a fun way to participate without immediately making a fundraising ask. Inspired by Buzzfeed-style quizzes, we added additional value by incorporating a playlist result modeled after Spotify's "daylists" themed to each UCF Icon. We focused on ensuring each playlist had various genres and an engaging title and description relevant to each UCF Icon so that people would want to share their playlist results organically. The activation yielded an impressive 22% engagement rate and almost a 15% conversion rate.

UCF Day of Giving 2023's omni-channel marketing campaign was an outstanding success, exceeding all expectations and raising an impressive $6.8M in total donations across 9,552 gifts. This is an incredible 84% increase in total donations raised year-over-year and a remarkable 73% increase in total gifts year-over-year, surpassing the initial goal of $4M in total donations and 6,500 total gifts. The campaign's return on investment was impressive, with a significant increase in donor engagement and total gifts per donor compared to previous years. The UCF Day of Giving campaign helped the university achieve its fundraising goals and built a strong sense of community and celebration that inspired Knight Nation to give.

In support of an effort to emphasize the University of Central Florida's connection to the space industry, engineering, and technology, I crafted a robust social media strategy to effectively highlight UCF student, faculty, and alumni involvement in the Artemis program leading up to the Artemis 1 launch. Despite the launch being delayed twice, I ensured that UCF's presence in the space industry remained top of mind across our social channels (Facebook, LinkedIn, and X [FKA Twitter]) and tapped into other opportunities (like Space Week) to keep UCF involved in the Artemis 1 conversation. I led the development of the strategy, post schedule, and writing the post copy while simultaneously managing other initiatives for the university.

As the Demand Generation Manager at INTELITY, I significantly boosted the company’s social audience by over 27% in less than a year. I cultivated an active LinkedIn following of 3,500+ followers from scratch. My strategic content and social media initiatives were instrumental in positioning INTELITY as a prominent figure in the hospitality technology sector and in showcasing how our platform effectively addressed the prevalent challenges hoteliers encountered in front and back-of-house operations. I also curated and shared industry articles highlighting the growing demand for a streamlined guest experience, effectively spotlighting how INTELITY’s platform met these requirements while bolstering the company’s brand recognition.

Photography is one of my favorite forms of expression. Throughout my career, I've effectively utilized this passion to elevate the content I produce as the blog editor for The Independent Florida Alligator and as a contributing writer for Orlando Style Magazine. Over the course of my career, I've had the opportunity to photograph many bands and artists, including The 1975, Bad Suns, Echosmith, Birdy, James Arthur, Christina Perri, Dan + Shay, and others. The selected photographs featured in this lightbox were captured with explicit permission from the featured artist or band and via a secured media pass.

A selection of writing samples featured on the home page.​